Entry strategy and feasibility: numbers first, land second
Before you buy a plot or set up companies, we check whether your project has viable economics in Dubai: what product the market needs, what it costs to build, what it sells for and how the money flows through escrow.
Why mistakes here cost the most
Most losses for new developers in Dubai are locked in during the first months: a plot is bought for a product that sells slowly in that district, or the budget is calculated by Russian standards, without the 30% security, DLD fees, the master developer’s NOC and broker commissions.
Feasibility answers the question “should we build at all, and what exactly” before money is tied up in land. We model the project the way a bank will review it and the way the broker community will sell it.
Scope of work
01Market and product
- Demand, competitors and sales pace in selected districts
- Off-plan and secondary market prices from DLD data
- Segment: villas, townhouses, low-rise, mid-rise, mixed use
- Unit mix, areas, layout solutions
- Positioning and target buyer
02Economics
- Preliminary cost plan at local prices
- Land cost, fees, NOC, utility connections
- Financial model: revenue, cost, taxes
- Escrow tranche schedule and the 30% security
- Own equity and debt requirement
03Risks and decision
- Scenarios: base case, price stress and timeline stress
- Sensitivity to interest rate, price and sales pace
- Entry route: own brand or JV
- Regulatory map for the project
- Roadmap and first-year budget
Stages and timeline
Timelines are indicative: the exact schedule is fixed in the contract after the strategy session.
- Brief and data
Interview with the owner, budget, company experience, time and capital constraints.
week 1 - Market analysis
Districts, competitors, prices and sales pace, buyer profile.
weeks 1–3 - Product and cost plan
Concept, unit mix, cost plan with local contractors and consultants.
weeks 2–4 - Financial model
Cash flow with escrow, taxes and scenarios, IRR and peak investment.
weeks 3–5 - Report presentation
Meeting with the board of directors, decision and roadmap.
weeks 5–6
What you get
- Feasibility report with a “build / don’t build / what to change” conclusion
- Financial model in Excel with transparent assumptions
- Three plot scenarios with price benchmarks
- Preliminary cost plan and first-year budget
- Entry structure: companies, roles, regulators
- Roadmap for 12–36 months
Roles and licences
Clear division of roles
We we carry out the analysis, the model and the final decision together with you and are responsible for the methodology.
Construction prices are confirmed with licensed contractors and a quantity surveyor. Legal conclusions on the plot and structure are given by a licensed UAE lawyer.
What it costs
Indicative pricing. The exact price is fixed in the estimate after the strategy session or Entry Blueprint.
| Service | What’s included | Price |
|---|---|---|
| Strategy session | 2–3 hours, express assessment and entry route | $1 500 |
| Entry Blueprint | Full feasibility package, 4–6 weeks | $14 900 |
| Standalone estimate and cost plan | If you already have a plot and a concept | from $15,000 |
Prices exclude 5% VAT, government fees and the services of licensed lawyers, consultants and contractors, which are paid under their own contracts. We do not guarantee decisions by banks or government authorities — we prepare the project so that risks are known in advance.
FAQ
Didn’t find your answer? Ask at the strategy session.
Yes. We build the model on 2–3 typical plots in the selected districts. Once a specific plot is chosen, the model is refined to its parameters: GFA, height, master developer requirements.
A broker calculates the apartment buyer’s yield. We calculate the developer’s economics: cost, escrow, taxes, peak own investment and timeline risk.
That is also a result: you save money and time. We usually propose an alternative: a different segment, district or entry via a JV.
Yes, 50% of the Entry Blueprint fee is credited towards the support agreement if you continue the project with us.
What else your project will need
Let’s discuss your project in Dubai
Strategy session: 2–3 hours with experts, a review of budget, segment and entry route. $1,500 is credited towards the Entry Blueprint.